Building a Brand

Tune in to hear Nick share insights on balancing purpose with profit, targeting the right consumer demographic, and the role of age and experience in entrepreneurship. Together, they discuss the need for a shift towards more sustainable practices in fashion and the importance of educating consumers about the impact of their purchases.

Nick Reed

Nick joined Charles Tyrwhitt as the sole and first buyer when the company was making £10mn  in revenue; he left overseeing a buying, design and technical function of over 50 people at a £200mn business, operating in 4 key countries. He then joined Moss Bros as buying and brand director to help take the business private. In 2021, driven to scratch an entrepreneurial itch and determined to create something that could truly marry sustainability with style, Nick founded Neem London in 2021. He is on a mission to produce the lowest emitting menswear in the world, having built a low impact and flexible supply chain that allows textile waste to be recycled into new clothing yarn with a buy back scheme.

Chapters

00:00 Introduction and Background

‍02:54 The Journey to Founding Neem

‍06:52 Building a Sustainable Fashion Brand

‍10:28 Challenges of Sustainability in Fashion

‍13:53 Balancing Purpose and Profit

‍17:33 Targeting the Right Consumer

‍22:42 The Misconception of Gen Z and Sustainability

‍25:07 Deep Dive into Operations and Traceability

‍30:18 Consumer Appreciation for Craftsmanship

‍32:44 The Value of Experience in Entrepreneurship