The supply chain discipline

Cedrik Hoffmann, CEO of Ameba, sat down with Raul Portela da Cunha, ex Helly Hansen COO and supply chain expert, to talk about the intersection of commercial, operational and financial disciplines in a business.

Tune in as they discuss the importance of data to underpin decision-making, and why businesses need to reframe supply chain as a value creator rather than a cost centre.

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Raul Portela da Cunha

A former COO for the PE-owned Helly Hansen outdoor clothing brand, Raul has worked in distribution and supply chain roles for the likes of Kingfisher, Triumph International, Burberry and Maersk. He also has supply chain consultancy experience under his belt, including with Capgemini. More recently, he spent three years as Operating Partner at Alteri Investors, a specialist private equity investment firm focused exclusively on the European retail sector, where he was responsible for supporting investments from early due diligence to post transaction integration as well as managing a portfolio of companies and delivering value creation, change and organisational and strategic transformation. Today he is an independent consultant for high-growth fashion brands and fashion-focused tech companies.

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Cedrik Hoffmann

Cedrik is a serial founder with deep supply chain expertise. Prior to cofounding Ameba, he cofounded e-commerce aggregator VALOREO, where he scaled the supply chain for over 20 consumer brands as the company grew from Seed to Series B before exiting to Razor Group. Before that, he served as Co-CEO of a Taiwan-based manufacturing company and supplier to Fortune 500 companies. Cedrik graduated from the London School of Economics and is fluent in Chinese, German, and English.

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Contents of this video:

‍00:00 Welcome and introductions

‍03:09 The Intersection of Commercial and Operational Roles

‍08:09 The Evolving Role of Supply Chain in Business

‍13:41 Understanding Multi-Linear Supply Chains

‍21:01 The Importance of Data in Supply Chain Management

‍27:39 The Future of Supply Chain: Innovation and Sustainability