London, UK, June 2025 – Gymshark, the fitness community and apparel brand, has selected Ameba, the AI-powered supply chain management platform, out of 150 applicants to take part in the inaugural Gymshark Innovation Lab. The programme is all about uncovering game-changing solutions that can bring real value to Gymshark and its community. Ameba has been chosen as one of just a handful of startups in Gymshark’s operations-focused category:
‘From supply chain to squat rack, faster: To keep up with – and even get ahead of – growing demand, we’re looking to improve our supply chain. The goal is innovations that deliver insights and predictions to strengthen decision-making across our supply chain. We’re looking at technologies like advanced sales forecasting and predictive analytics to help us, as well as solutions that optimise the agility, efficiency and scalability of our DC spaces.’
Ameba’s AI-powered layer of intelligence that seamlessly captures, organises and analyses all of a company’s existing supply chain data, from any communication channel or system, is a perfect fit for the programme. The Ameba platform helps operations teams at fashion and consumer goods companies continuously improve their end-to-end supply chain by unifying scattered information into a single, actionable source of truth.
“Working with a brand like Gymshark is honestly a dream come true for us. Not only do I and many on the team absolutely love Gymshark’s brand personally - this opportunity has come at the perfect time for us in our scaling journey. We are already partnered with some incredible brands, including one of the Netherlands’ largest high street fashion labels, so we’ve done a lot of the heavy lifting to get our platform to a place of strength. Now the chance to level up our exposure to the operational challenges that a high-growth business like Gymshark faces is exactly the right next step to get us to peak product fitness.”
Cedrik Hoffmann, CEO, Ameba
The Gymshark Innovation Lab is a ten-week immersive programme, where Ameba will receive mentorship from experienced business leaders, gain insights from industry experts, and have the chance to pilot its unique solution in real-world workflows at Gymshark. The aim of participation is to pressure test the tech company’s offering and evaluate the potential opportunity for a longer-term partnership.
“We’re absolutely thrilled to have this kind of endorsement from one of the most exciting British businesses and a globally recognised brand. We really believe that over this ten-week period, we’ll be able to demonstrate the very tangible ways in which Ameba can help Gymshark improve efficiency and agility in their supply chain, at such a pivotal and exciting moment in their trajectory too.”
Craig Massie, CTO, Ameba
In partnership with L Marks, the Innovation Lab officially went live in May, culminating in a final demo day later in the summer. Follow along on the journey at https://www.linkedin.com/in/cedrikhoffmann/ .
Ameba
Ameba is the AI-powered layer of intelligence that seamlessly captures, organises and analyses all of your existing supply chain data, from any communication channel or system. The platform helps operations teams at fashion and consumer goods companies continuously improve their end-to-end supply chain by unifying scattered information into a single actionable source of truth. Co-founded by Cedrik Hoffmann, a serial founder with deep supply chain expertise, and Craig Massie, the engineer behind Palantir's leading data privacy tool, Ameba is on a mission to cut the wasted time, money and product in the world's supply chains.
Press enquiries
For all enquiries, please contact Chloe Gale (cgale@ameba.ai), Head of Growth & Operations, Ameba
